Turn your dream into a startup
A 6-week, 5-minutes-a-day program that takes you from raw idea to a validated business — using the same framework I've personally taught to 300+ founders and product managers over the last decade.
Enrollment closes Sunday — next cohort starts Monday. Join now to lock your spot.
Startupism has been delivered as training at CyberSG's TIG Centre (CyberBoost), Microsoft for Startups, and the EU's EIT.
Bite Sized & Focused
5 minutes a day, straight to your phone. No hour-long lectures, no wasted time — just what you need to take the next step.
Not just theory. Practice.
Most startups don't fail because of a bad idea — they fail from skipping validation. Every lesson comes with a real exercise, reviewed with feedback, not just a video to watch.
Are your ideas any good?
Most people fall in love with their idea, or talk themselves out of it. Neither is evidence. You'll get a real, honest read — and the tools to make that call yourself, every time.
Over 6 weeks, you'll get one short video a day covering exactly what you need to build a validated business: a structured way to test your idea with real customers — cutting through the polite feedback everyone gives you, so you find out what they'd actually pay for, not what they think you want to hear — plus business model design, go-to-market, and financial planning.
Each week ends with a summary and a hands-on exercise — reviewed with feedback — so you're not just watching, you're building.
I'm Gaby!
For over 25 years I've worked in the tech and startup world — as a CEO and founder, operator, CEO of a startup incubator, and advisor to hundreds of startups. Some exited. Some now employ hundreds of people. Some raised serious funding. Many failed — and taught me exactly what separates the ones that make it from the ones that don't.
For the past 10 years, I've taught this exact framework to over 300 founders and product people. Startupism is that framework.
AI Can Build Your Idea. It Can't Validate It.
AI made building nearly free — you can have a working prototype in a weekend. But cheap building doesn't mean the idea behind it is any good, and a fast, well-built version of the wrong idea still fails. The bottleneck was never the code. It's knowing what's actually worth building before you spend the time — even AI-assisted time — building it. That's the one thing AI can't do for you.
Start Startupism Today
3 × $85 USD (under $9/lesson) — or $250 USD one-time, no interest either way
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Instant access on signup: welcome video, course overview, and community — so you're not waiting on anything
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6 weeks, 30 short daily video lessons (5 minutes each), Monday-Friday, weekends off
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Weekly PDF summaries + hands-on exercises
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Feedback on every exercise you submit
Enroll any day and get instant access to the welcome content and community. Week 1 begins with your cohort every Monday — enrollment closes Friday to lock your spot for the next one.